CADILLAC VISION
Title: Art Director
While directing Cadillac Vision Magazine, I learned just how tightly to hold on to a photographer's belt buckle while they are dangling off the back of a pickup truck that's going 60mph while they're trying to shoot action shots. White knuckle tight!
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Like the other magazines I worked on, I took this one from concept through to production designing everything from the cover to the front of book pages and features. I worked closely with the client on this custom publishing project aimed to promote Cadillac's new image--getting away from the car that your grandpa owned to something that generation x-ers would splurge on. The highlights were learning about cars and working with some of the most talented photographers and illustrators in the business.
FUN FACT: Pretty ironic to be the Art Director on a magazine for Cadillac...when I didn't even own my first car until I was in my 30s! Full disclosure: 3 kids and many years later, I now have an Escalade. The world works in funny ways!
Shooting in Vegas with 3 Cadillacs (one a classic), 1 Winnebago, 4 models, 2 stylists, 4 assistants, 2 art directors, and a photographer...plus a couple clients.
Shooting in Vegas was totally exhausting and a total blast. 6am call times and working until 10pm. Shutting down the entire strip for 30 minutes to get a 2-car action shot. Coordinating a huge group and an oversized Winnebago. But the stress was worth it; the shots were gorgeous and the client was thrilled.
Our "Mission Impossible" story was shot in a huge warehouse out in LA by the talented Dan Winters who created the cool composite photos.
Besides travel stories featuring Cadillac's latest designs, we also published articles on finances, health and wellness. The beautiful illustration for this health article was created by Nola Lopez. The colorful, dynamic Financial IQ illustration was creaated by David McLimans.
